adesso sports cms

Plan content. Organise events. Keep fans informed.

Plan, create and publish content in a CMS that understands your sporting operations. Link your editorial work to matches, matchdays, players and squads.

adesso sports cmsPage editor
Page editor: the home page in the visual editor with live preview.

Features for editorial, sporting operations and marketing.

Create and manage your organisation’s content in the CMS. Publish news for your website and – together with the adesso sports app – for your mobile channels. Take sports data such as squads, players including images, tables and fixtures straight from the platform.

  • Included as standard
  • Custom integration
  • Planned

Matchday & live data

  • Fixtures & results
  • Table
  • Live ticker
  • Line-ups & live statistics
  • Matchday widget

Team & squad

  • Player profiles
  • Squad management
  • eSports & other departments

Club & business

  • Club & CSR pages
  • Member content
  • Sponsoring & partners
  • Careers
  • Advertising space & ad server

Editorial & newsroom

  • Articles & news
  • Landing pages
  • Galleries & video
  • Workflows & approvals
  • Roles & permissions
  • Versioning
  • Scheduled publishing
  • Multilingual content
  • Multisite
  • Search

AI assistanceWith club context

  • Writing assistance
  • Alt text
  • SEO assistance
  • Match reports and previews
  • Live ticker summaries
  • Club context: club, squad, tone of voice

Integrations

  • Content API
  • Sports API
  • Push & social derivatives
  • API layer to your existing front end (custom integration)
  • CRM (custom integration)
  • Ticketing (custom integration)
  • E-commerce / fan shop (custom integration)
  • SSO / identity / Keycloak (custom integration)
  • DAM / PIM (custom integration)
  • Analytics (custom integration)

Compliance

  • SEO & structured data
  • Accessibility (WCAG 2.2 AA)
  • Data protection & consent (GDPR)
  • Security

OutlookPlanned

  • Fan engagement (planned)
  • Advanced personalisation (planned)
  • Voting module (planned)

How your newsroom works.

Real screens from the adesso sports cms: from everyday editorial work in the back end to the finished club website.

Administration: the way into the back end – content, structure, design and configuration at a glance.
AdministrationThe way into the back end: content, structure, design and configuration at a glance.
Editing news: a news article in the editor, with revisions, status and publishing options.
Editing newsA news article in the editor, with revisions, status and publishing options.
AI in the editor: right in the text editor – generate, rewrite, adjust the tone, translate.
AI in the editorRight in the text editor: generate, rewrite, adjust the tone, translate.
Page structure: the component tree of the home page – every element selectable directly.
Page structureThe component tree of the home page – every element selectable directly.
Component library: add club components such as a match carousel, fan FAQ or line-up with a click.
Component libraryAdd club components such as a match carousel, fan FAQ or line-up with a click.
Pages by prompt: describe a page idea and let the AI assistant build it in the page editor.
Pages by promptDescribe a page idea and let the AI assistant build it in the page editor.
Home page: the club website with a large lead story, matches and news.
Home pageThe club website with a large lead story, matches and news.
Match carousel: upcoming and past matches right on the home page.
Match carouselUpcoming and past matches right on the home page.
Match centre: match header with goalscorers, live ticker, line-ups and statistics.
Match centreMatch header with goalscorers, live ticker, line-ups and statistics.
Player profile: profile pages with season statistics, recent matches and biography.
Player profileProfile pages with season statistics, recent matches and biography.
Squad: the first-team squad page with a position filter.
SquadThe first-team squad page with a position filter.
Player cards: photo, shirt number and position at a glance.
Player cardsPhoto, shirt number and position at a glance.
Table: the current league table, generated automatically from match data.
TableThe current league table, generated automatically from match data.

AI support right in the CMS.

The AI features for your editorial work are bundled in adesso sports ki. From writing assistance, alt text and SEO to match reports and previews: the support works with the context of your club – club, squad and tone of voice.

Your newsroom in a sporting context.

Organise match previews, match reports, birthdays and other events in a shared calendar. Link each occasion to matches, matchdays, players and squads.

This brings editorial planning and sporting context together in the CMS.

Content overview
Content overview: news, matches and players in one list – filterable by content type and status.

Example · A match week in the editorial calendar

  1. Mon10:00
    BirthdayCongratulations to a player from the squad
  2. Tue18:00
    Other eventAutograph session in the fan shop
  3. Thu13:30
    Press conferencePre-match reactions
  4. Fri09:00
    Match previewOpponent, team news and kick-off time
  5. Sat15:30
    Kick-offLive ticker for the match
  6. Sat17:45
    Match reportAnalysis, reactions and photos
  7. Sun11:00
    Matchday reviewResults and table

Workflows that suit your newsroom.

Matchday, transfer window or summer break: the CMS supports your team with clear workflows, clean permissions and scheduled publishing.

Workflows & approvals

Map your editorial workflows – from draft through review to approval.

Roles & permissions

Define who may create, edit and publish content.

Versioning

Keep track of changes and go back to earlier versions.

Scheduled publishing

Prepare content in advance and publish it at the right moment – at kick-off, for example.

Multilingual content

Reach your fans in several languages – managed in one system.

Multisite

Run several websites, for example for departments or campaigns, on a shared foundation.

From news story to push notification.

Publish a news story in the CMS and deliver it in the adesso sports app. A push notification draws your fans’ attention to it.

  1. Create news
  2. Publish in the app
  3. Inform fans

Your website as advertising space.

Every news story, every matchday and every campaign brings fans to your website. With the adesso sports cms, you turn this reach into value for your partners and your offering.

Advertising space & ad server

Connect advertising space on your website to your ad server and market your reach.

CMS

Sponsoring & partners

Present sponsors and partners on dedicated pages – as added value for every partnership.

CMS

Landing pages for campaigns

Create landing pages for promotions, campaigns and partners – with AI support if you wish.

CMSAI

Member content

Create content especially for your members and strengthen their bond with your club.

CMS

Use it on its own. Connect it to the platform.

The adesso sports cms can be used on its own. APIs enable integration with existing systems. Within the platform, you connect editorial content, sports data and mobile channels.

More questions? Talk to us

Match previews, match reports, birthdays and other events. They can be linked to matches, matchdays, players and squads.

See the CMS in action.

We show you how content management, events and the calendar can support your newsroom.